The Ownership Brief
What businesses own, and what they can prove.
Recent cases and filings, read for what they tell operators about the assets underneath their brand. No alerts, no summaries of everything, and nothing that requires a legal background to follow.
Briefs
The Record Beneath the Registration
The USPTO terminated more than 52,000 trademark filings in one enforcement action. What that says about the difference between holding a certificate and holding a defensible record.
What You Own That Is Not on the Schedule
A $23.8 million trade dress remedy, the rise of dupe culture, and a patent on a dance move. The assets that carry recognition are often the ones nobody documented.
The Clock You Did Not Know Was Running
A $452 million trade secret verdict undone by timing. With trade secrets, the danger is not only that someone takes what you built.
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