What businesses own, and what they can prove.

Before you can license it, you have to know you control it
AI is opening new licensing markets. The businesses positioned to enter them are the ones that can already say what they own.

The logo never travels alone
Bose licenses its technology and its name as two separate deals. Only one of them can travel alone.

The authorship question is settled. The one that affects your business is not.
The Supreme Court left human authorship in place. The harder question is how much of your AI-assisted work you can claim, and whether you can show which parts.

You paid for it. Whether you own it is a different question.
Paying the invoice is not a transfer. Work made for hire is narrower than the phrase suggests, and a written assignment does what the designation cannot.

A registration is a claim. An ownership system is what makes the claim hold.
A certificate is prima facie evidence of a claim. Whether it holds depends on the owner of record, the goods and services identified, and whether anyone supervises a licensee.

The Record Beneath the Registration
The USPTO terminated more than 52,000 trademark filings in one enforcement action. What that says about the difference between holding a certificate and holding a defensible record.

What You Own That Is Not on the Schedule
A $23.8 million trade dress remedy, the rise of dupe culture, and a patent on a dance move. The assets that carry recognition are often the ones nobody documented.

The Clock You Did Not Know Was Running
A $452 million trade secret verdict undone by timing. With trade secrets, the danger is not only that someone takes what you built.